SEO is about making changes to parts of your website, and through that meeting the search engines' specifications, so that the search engines have an easier time working with your website. Search engine optimisation is about helping search engines understand and present content, as well as improving your website's visibility to the outside world.
With SEO, you need to optimise all the content that follows from your website. The focus must be on having the technical platform set up correctly, and that your website has keywords relevant to your business as one focal point among several.
There are over 200 variables that influence websites' placement on Google: that is, a website's position in the search results. SEO is like a huge toolbox with all kinds of different tools. Examples include: H1, H2 and H3 headings, domain name and TLD, the quality of your page's content, ads and product descriptions, keywords and their number, URL structure, social media activity level, external links, internal link structure and titles.
These variables are only some out of many. If you dream of seeing your website's name at the top of the search results, you need to get going. Your ambition of having a high position doesn't have to cost money. Many companies achieve high organic traffic and results by having the above variables in check and in order.
