Good SEO copy on your website helps you attract customers using relevant keywords. It is essential that SEO texts are easy to read, as Google assesses whether readers get something out of your text. You should therefore shape your texts for people and not for Google.
You need to use the chosen keyword in your body text several times and use it in the heading, H1. It is also good for your SEO copy to use the keyword in section headings, that is H2–H6. You should also use the keyword in the URL, alt tags and the image's title. However, be careful not to abuse the keyword, as Google considers it abuse and devalues your text. Therefore, use the keyword in various ways, such as different endings or by including words related to the keyword.








