The analysis is important for SEO work, and it is about finding the words and phrases people search for in search engines that are related to the product you as a company offer. Keyword research is an important part of digital marketing work, since otherwise you risk missing out on potential traffic, engagement and thereby revenue. With the analysis, you identify the search terms that are relevant to you. In other words, it also gives you insight into the needs that exist in your market and among your target audience.
With keyword research, you can identify: keywords relevant to your business, the competition on the keywords, search volume, and search intent.
Relevant keywords and phrases are about your website being able to deliver what the visitors are looking for. In other words, it must address the need behind the search, that is, the search intent.
There are several platforms you can use to find search terms relevant to your specific website, including Morningscore, Semrush and Google Keyword Planner.
To get an overview of the need in your market and the keywords you should optimise for, it is a good idea to map your keywords. To start with, you can take your own website as a starting point. After all, this is the site you want traffic to. In your SEO tool, you can investigate which keywords are used to reach your website. Once the groundwork on your own site is done, you can select competitors based on the keywords you want to investigate. Afterwards, the next phases of the SEO work can begin, where you can prioritise the keywords and implement them in your content.
