When someone searches for something on Google, they enter a particular keyword. This is the word that you, as a company, want to be found for, if and provided that you of course offer the product or services that the word implies. It is therefore important for SEO, since Google ranks your website and subpages based on specific keywords. That is why it is important that you target the content on the individual pages based on a keyword, so that you attract relevant users to your site. The wrong terms can result in missing or irrelevant traffic, and then the hard work ends up being wasted.
An obvious question now will be how to find out which keywords you should be found for. You figure that out with a keyword analysis using an SEO tool, where search volume and related keywords will also appear. Solid groundwork will often pay off in the form of good results.
It is therefore important that you do not just choose a random word that suits your business. There also needs to be sufficient searches on the word in question before it is worth spending resources on it. How high the search volume should be is an assessment that each individual company has to make. It is, however, worth noting that you should not exclusively choose keywords with a high search volume, since that often means there is also high competition.
Even though it can be tempting to fill your SEO texts with keywords, it does not help much. You need to be mindful of keyword density, since otherwise it can hurt the user experience and affect SEO negatively. It can thus result in keyword stuffing, which leads to the opposite of the intended effect.
