The text is shown below the website's URL on Google. Normally it can be a short description of the website's content. You decide what should appear in your meta description.
It is important that the description is relevant to your website, which the description is connected to. The starting point is that you may write a maximum of 156 characters, since anything beyond that will be cut off by Google. It is recommended to include keywords and search terms in your description. The meta description should be seen as a sales pitch for the visitors and customers who may come across your web page in the search engines. Meta descriptions are also shown on mobile devices, but the description limit is 95-195 characters there. Another good piece of advice is to include your phone number in the meta description so customers can contact you.
Both the page title and meta description are shown in the search result. It is the first impression the visitor gets of you and your company's website. Google will always show you a page title, URL, and meta description. In addition, you can expand it with various elements. What appears in the above places, you can of course change. Remember that your page title must contain the most important keyword for the individual page. You should target the individual keyword to a specific page. The length of the page title is just as important. If it is too short, Google will try to make it more concise. If it is too long, Google will cut it off, and it won't look pretty. Search engines such as Google can only display 512 pixels of a page title.
Investigate whether your website experiences the most traffic from mobile users. Here you must remember to focus on the display of descriptions from a smartphone. In mobile form, the text must be shortened (95-105 characters), depending on the mobile model. Smartphones now make experiences much better for visiting leads. The meta descriptions adapt to mobile screens much more nicely than before. It also depends on the quality of your website's structure and content.
