It is, in fact, no coincidence. When you visit a website, you have already been exposed to marketing on Google, Facebook or similar. You are thus reaching customers who have already been the subject of your marketing previously. This is done through cookies, which store information about your behaviour on the internet.
Retargeting gives you an overview of your customers, what they looked at when they visited your website, and the purchases they didn't complete. Few people buy a product on the first page they look at. By using retargeting, you ensure that you remain in the customer's awareness. In addition, you ensure that your advertising reaches customers who already have a certain interest in your product or your company. Another advantage is that the type of customers you reach with retargeting are often further along in the decision-making process than others. Retargeting is therefore one of the most effective methods of online marketing.
The method makes it possible to acquire relevant information that can be used for targeted marketing to potential customers. For example, customers may have visited your webshop, visited specific pages on your website, or follow you on social media. In your ads, you can therefore present them with the products or content they have previously looked at.
Retargeting can be used for advertising with Facebook Ads, Google Ads and on LinkedIn. The ads can be targeted and adjusted as needed, where they can be shown for both shorter and longer periods and targeted at customers who have visited specific categories and pages on your website.
