There are various things cookies can do: Some make sure the website works, others store information about your behaviour on the internet to give you targeted ads. There are 4 types of cookies you should be informed about: Technical cookies, also called functional cookies, make websites work. Statistical cookies measure how you use the website. Personalised cookies, also called tracking cookies, tailor and target websites to your needs. Marketing cookies are tracking cookies that closely record your activity on websites and target car ads to your computer if, for example, you are looking for a car.
Cookies are difficult to avoid and overlook. You cannot completely get rid of them. They can collect unnecessary, but also important information about you. You can, however, restrict and limit them somewhat by changing the settings in your internet browser. Or you can give consent for the website to use some cookies. Websites must have consent to be able to use cookies.
If you have a website, you can ask users or visitors to allow your website's cookies on their computers or mobile phones – only when they visit your site. Marketing cookies are used for advertising and here you record the visitor's behaviour. If a visitor searches for "online marketing" and lands on your website, other online pages will typically follow. You have probably experienced it before. If you deal with the activity of many visitors, you can sell their information on.
