That is to say, your website has good content and is user-friendly on mobile, tablet and computer alike. This increases your company's reach and popularity, especially if your ads are valid across all electronic devices. Responsive web design is a way of designing websites. The idea is that your website should adapt to the size of the screen. Try enlarging your browser window and shrinking it, and you will see how the screen sizes change on your electronic device.
Since 2005, Google has penalised websites that aren't mobile-friendly. If you're going to invest in a mobile-friendly webshop or website, responsive design is the best and most effective solution. Mobile searches and mobile purchases grow every year. On top of that, Google is pressuring companies regarding requirements for responsive design. All in all, responsive design strengthens your website's bottom line and foundation in the world of the internet.
Until not so long ago, Google primarily evaluated and ranked your website based on a kind of desktop version of your site. Mobile First has changed that, however. Thanks to Mobile First, it is the content, speed and design of the mobile version of your website that forms the basis for Google's indexing and placement of pages in the search results.
