There are three different builders, each for its own purpose. It is important that you use the right type of builder: the URL tool for Google Analytics campaigns for generating URLs to websites, the URL tool for Google Play for generating URLs to apps in the Google Play Store, and the URL tool for iOS campaign tracking for generating URLs to apps in the Apple App Store.
Use the URL builder to set up parameters so you can optimise your tracking in Google Analytics. When you run campaigns on external sites, it is your job to figure out which banner works and increases the search rate. For example, you can have a top banner, bottom banner and a sidebar banner on the same page. However, you can't see which banner the user clicks on — unless you use a URL builder.
It is crucial for your business to know where your online traffic comes from. When it's high season — Christmas, Black Friday or Halloween — you must remember to adjust your content on your ads and promotions according to the seasons. UTM stands for "Urchin Tracking Module" and is information that you add to your landing page URL before the link is inserted and sent to various emails. If visitors or customers click on the URL, all tags on your website are sent and registered in Google Analytics.
