It calculates and measures the effects of your company's marketing and advertising. Google Analytics can answer many relevant questions: Where do your visitors live? Which pages on your website are most popular? How many visitors did you convert into leads or customers?
In addition, Google Analytics contains several other features that can help you tailor your marketing in the most appropriate way: In the Real-time card, you can see how many visitors and users are on your website. Overview cards for users, behavior, demographic information, technology, and e-commerce.
You can create small custom reports on your dashboard. Save a card to the dashboard either through a report or by clicking the + at the top right of the screen "Dashboards." For each card, you can choose a metric, dimension, and a chart type. There is no limit to how many cards you can create. However, you cannot share them with other users or dashboards.
With Google Analytics, you get a great overview and insight into the behavior of your users and visitors. You can check your success rate for your marketing efforts. You also gain insight into what concrete results you can achieve.
