It is an estimate that shows how well your target audience receives ads and promotions. Where your ads land on the scale depends on how users react to them.
Positive feedback can be a click, a video view, a like, or a share. Negative feedback is when users click on "I don't want to see this." Or when they see your ad and credit it with an angry emoji or similar.
If companies show ads to relevant and well-targeted audiences or customer groups, they will experience better business results. You can diagnose your ads to see whether they were relevant to your target audience. You can do this in the ad auction on Facebook under "About diagnosing ad relevance." Here are some requirements and criteria that can measure the effectiveness of your ads compared to those of competitors:
Quality Ranking: How your ad's quality compares to competitors' ad quality competing to sell to the same audience. Engagement Rate Classification: It measures your ad's expected engagement rate compared to competing companies' expected ad engagement rate with the same audience. Conversion Rate Ranking: Measures your ad's expected conversion rate (sales rate) and compares it to competitors' ads that have the same optimization goal and compete for the same audience.
This describes and breaks down your ads' relevant "relative performance" into three forms of "symptoms." Check Facebook and relevance diagnostics further to get an overview of ad relevance.
