Use Facebook Power Editor for free to manage and market your ads on Facebook. Create ad campaigns, choose your objective and target audience. As an ad administrator, it is easy to edit budget, audience, placement settings, and ad content. You can pause, copy, or restart your ad campaigns at any time.
There are different ways to work with advertising on Facebook. The first feature, which is also relatively expensive, is the Boost feature, which spreads ads to many users. The second feature is Facebook Ads Manager, which functions as an entry-level advertising tool. Here, the marketing and ads are run under guided conditions, where Facebook handles the process and sets up the marketing based on a natural flow. Facebook Power Editor and Ads Manager have, however, been merged into one combined tool, which makes it easier and more efficient for users.
Facebook Power Editor provides a greater overview as well as the ability to create and manage multiple ads and promotions at once. Uploading via Excel and other intermediate programs is also an option. Over time and through the years, the Facebook Power Editor tool has received new design optimizations that now make it even more efficient. As mentioned, Facebook Ads Manager and Power Editor are combined into one powerful tool that brings together the best of both worlds.
The "Save to draft" feature makes it easier to structure and work with ads. Previously, you could "save" your latest work in Ads Manager, but the new feature – save to draft – has made many companies excited and pleased about more flexibility and a faster advertising process.
