YouTube advertising is part of the Google Ads network, since YouTube is owned by Google. It is through Google Ads that you set up your video ads on YouTube.
As an advertiser on YouTube, you have the opportunity to precisely target your ads to specific audiences. You can also gain insight into how many people are exposed to your video ad, and how much of the video they actually watch. In addition, you only pay for the impressions where your video ad is watched.
In-stream ads are played before, during or after videos. They have a duration of 5–15 seconds, of which some can be skipped after 5 seconds, while some in-stream ads cannot be skipped.
Bumper ads are very short ads that last 6 seconds or less. These ads can be shown before, during or after a video on YouTube. You pay based on the number of impressions for this type of ad, called CPM.
In-display ads are shown at the top of search results on YouTube and on the YouTube homepage as a promoted or sponsored video. The ads are also shown alongside a video being played on YouTube.
YouTube is an inexpensive ad network, since you don't pay for some types of ads if the user skips your ad within the first 30 seconds.
With YouTube advertising, you can also target your ads based on a wide range of criteria, including age, gender, demographics, specific keywords and users who have previously interacted with your website.
