On-site optimization includes many parameters and is of decisive importance for whether a website can work with, for example, Google. With on-site optimization, you must pay attention to: structure, URL construction, text, headings, and titles.
Off-site optimization is the opposite of on-site optimization. Here, the focus is not on the website's 'inner' aspects, but on its outer aspects. You can do off-site optimization through link building, which means that your website appears on other websites, ads, blogs, and elsewhere.
Link building is without a doubt the most popular and effective off-page SEO technique. It is the adjustment of inbound links to your website, including registration with various business directories.
Search engines always show the best search results with relevance to the visitor. Search engines look at on-site elements such as internal links, content, descriptions, and page titles.
The Title Tag is one of the most important parts of on-page optimization. Always include Meta Keywords, even though Google no longer cares about them. Headings should be in order, since several parameters determine how successful on-page optimization will be.
