Ads created with high quality can lead to lower prices and better ad positions. Check your Quality Score in Google Ads.
Keep an eye on your Quality Score by adding the Quality Score column to a report.
The Quality Score is reported on a scale from 1 to 10 and includes click-through rate, ad relevance, and landing page experience.
The more relevant your ads and landing pages are to the visitor, the greater the chance you will achieve a higher Quality Score.
Quality Score is an aggregate estimate of your overall performance in ad auctions.
Empty Quality Scores are displayed as "-" in the table. They appear when there are not enough impressions or clicks to determine a keyword's Quality Score accurately. There are different status columns for Quality Score: Quality Score, landing page experience, ad relevance, and expected click-through rate (CTR).
The Quality Score gives you a clear answer about how effective your keyword is and has been in previous ad auctions. The assessment is made by Google Ads' algorithms, and the rating is given on a scale from 1 to 10. Three factors in particular determine your Quality Score: expected click-through rate, ad relevance, and landing page experience. Remember that Quality Scores are based on previous performance data from companies similar to your own.
