Facebook is the most popular social medium in Denmark, and therefore it is an important advertising platform for attracting more customers or influencing existing ones. With ads, it is important to clarify the purpose of the ad. Is it visibility, visitors to your website, or conversions in the form of sales? The target audience is also important, since a clearly defined audience allows you to target your ads at people interested in what you have to offer. After that, you need to choose where your ads should be displayed. Should it be Facebook, Instagram, Messenger, or across multiple platforms? It is therefore important to lay out a clear plan for what you want to achieve with the advertising.
Depending on the purpose, there are several campaign formats you can use on Facebook. One example is lead generation, where the main idea is that your ad is so interesting that people from the target audiences choose to provide their information. This information can be important for your further marketing efforts. Retargeting is another tool to influence customers who, within a certain period, have visited a page without making a purchase. This way, you give the customer a reason to consider a purchase again.
