It also measures the click rate on your ads, i.e. visitors who have clicked on your content. The program gives an overview of how many actually see your advertisement.
Your ads and keywords each have their own CTR, which you can also see in your account. A high CTR is an indication that users find your ads useful and relevant. It also contributes to your keyword's expected CTR.
If you want to assess whether you have an effective CTR, you must look at the figure in relation to what you are advertising for and on what kinds of networks.
CTR is used to assess which of your ads and keywords are effective and what should be optimised. The better your keywords and ads are related to each other and to your business, the more likely it is that a user will click on your ad after searching for your keyword phrase.
Click Through Rate covers all forms of online marketing; Facebook, Google Ads, SEO texts, banner ads, pop-ups and much more.
It really depends on the context whether a CTR is good. A lot of it depends on industry and context. If your CTR on Google is low, you should rather check through your meta texts. Title and description are important, and they are shown on the SERP when your website appears on Google. Make sure to write concretely, use primary keywords that are relevant key terms.
