Google analyses the content of your website, determines its central theme and placement in the search field. If visitors then look up that keyword or theme word in the search field, it becomes easier for them to come across your website, as your visibility on the network increases. This is thanks to Google Ads and Google AdSense. Contextual Targeting is used in connection with various ad networks that distribute ads to websites and match them based on the textual/contextual relationship between the ad and the website.
Ads have always existed – whether text-based or graphic-based. Today, most ads are on the internet. Search engines have become much better at using their technology to match the countless ads and pages that exist in the world. You can see the results in several places, including in search fields. Certain programs help you write and analyse the content of your website's texts. For example, Google AdSense helps you with smart ad placements and ad spaces. The platform optimises ads for smartphones. It is important that you write approved and suitable text that meets Google's SEO guide and requirements. AdSense, however, costs money. The difference between Google Ads and Google AdSense is not great, and you can read more about it on Google Support. If you do not like using Google at all, you can choose Yahoo Ads, etc.
With the display network, your ads are shown on other people's websites and scrolled through. The display network differs from the search network. In a world with modern and new displays, you can find more than two million websites, apps, programs and videos. Here, various companies' ads are shown in the form of images, supplemented with dynamic advertising videos at the top or sides. If you use this type of network, you can select suitable and relevant websites depending on which product your company sells. These distribution channels are also called "placement targeting" or keywords. Based on these words, you also choose which context and theme your ads should be shown in. The display network is about "pushing" the company's marketing: often in the form of banner advertising, which typically requires fewer clicks than normal ads.
