B2C is a more personal form of marketing to the customer. It focuses on direct sales and marketing between company and consumer. Many companies in particular communicate with individual customers through e-commerce websites and online shops. Lower purchase volumes of products at higher prices typically characterise B2C companies. B2C companies often fill the role of intermediaries in the business world or act as a direct link to the private customer. Although the term means sales to direct consumers, it is now known for online and e-commerce.
With a B2C business, it is about reaching private customers and online users with the company's message. Typical marketing channels for online businesses are: SEO, Google Ads, Email Marketing and Amazon Ads. These online tools are used to create value for your business and products. Sometimes "online intermediaries" are also involved. They are a kind of middleman who puts buyers and private users in contact with each other. Notable examples of online intermediaries could be Air BnB, Expedia, eBay, Facebook and Instagram, etc. In B2C trading, you can choose your own business plan and business model. You have a little more freedom than in the B2B market, where there is typically a larger organisational structure, work departments and a focus on rule compliance.
Most B2C companies offer and sell a product (e.g. online) to a private customer who orders on the internet without the need to interact with each other, face to face or verbally. Look at Zalando or Miinto: these companies are doing well, especially because of the easy and flexible self-service functions they offer through their apps and websites. This could also be an option for your business. B2C companies usually have a rich product offering and broad assortment. Websites should always have informative descriptions, high-quality images and customer stories. High visibility on various search fields starts with optimised text content. This is supplemented by correct and tightly executed technical SEO — including meta descriptions, tags and schema, etc.
